Product Analytics & SaaS Growth
Understanding your product means understanding your data. If the numbers look odd, there is always a reason. We find it and make the data make sense.
We work on product analytics, web tracking, and attribution for SaaS companies that want clear answers on acquisition, conversion, feature usage, retention, and renewal.
We work closely with your product team and analytics team so the tracking, definitions, and reporting all line up.
The problem
Your tracking is messy so nobody trusts the numbers
You cannot explain why conversion changed, only that it changed
Acquisition data, product usage, and renewal data do not connect
Cohorts are unclear so retention and feature usage are hard to read
Renewal tactics are based on guesswork instead of product signals
How we solve it
We clean up your tracking so every key action is captured once, named clearly, and tied back to the right user and account.
We build attribution that shows where users came from, what they did in the product, and where they dropped out of the funnel.
We connect acquisition, activation, usage, and renewal into one view so your team can see what is working and what is not.
If something in the data seems off, we trace it back to the product flow, the tracking setup, or the model behind it.
What you get
Clear event tracking
A clean tracking plan with key product actions defined properly. No duplicate events, no missing events, no guessing.
Attribution you can use
A setup that shows which acquisition sources drive real product usage, not just signups.
Funnels that explain conversion
The full journey from signup to activation, feature usage, upgrade, and renewal.
Cohorts that actually help
Breakdowns by customer type, behavior, and lifecycle stage so retention and usage are easy to read.
Renewal analysis
A clear view of what drives renewal, churn, expansion, and reactivation based on real product behavior.
Tools we use
dbt
AWS
Google Cloud
Snowflake
Databricks
Python
MySQL
PostgreSQL
Mixpanel
PostHog